Category: PR Basics

How to Vet a PR Firm: 8 Questions to Ask Before the Contract is Signed

Most attorneys hire a PR firm fast, on a referral, and without asking too many questions. Oftentimes, the sales pitch from PR firms sounds the same across the board: every firm has "relationships," is "strategic," and has secured impressive coverage for a major case. The difference shows in the answers to specific questions, and those