- October 26th, 2026
- 4 minutes
- Casey Elliott
Why Hiring the Wrong PR Firm Is Like Buying the Wrong Pair of Running Shoes
Anyone who has trained for a long race, like a marathon, knows the feeling. You walk into a store, find a pair of running shoes that look great, maybe a pair that is trendy or that your friend swears by, and head out the door feeling ready. Two weeks later, your feet are blistered, your