Category: PR Basics

Paid vs. Earned Media: Understanding the Differences for Legal PR

How PR Helps Law Firms Retain More Clients

What is the difference between marketing and PR?

How Attorneys Should Prepare for a Media Interview

What are the Immediate First Steps When Retaining a PR Firm?

A PR crisis has arisen at your law firm. Now what?

Is “no comment” a good response to media inquiries?

Why Engaging With A PR Firm Is the Right Investment for Your Law Firm

How can attention from the media advance a lawsuit?

Maximizing the Media Impact of High-Profile Complaint Filings

The Unique Value of Legal PR: How It Differs from Traditional PR and Marketing

Mastering the Media: Interview Tips for Attorneys

April 2024 Newsletter: America’s Changing Media Landscape