Category: PR Basics

When to Speak Up, and When to Stay Silent

How To Prep for a Media Interview: A Guide for Attorneys and PR Professionals

What Journalists Wish Lawyers Knew Before Speaking on the Record

5 Summer Tweaks That Will Boost Your Year-End Visibility

Why Press Release Wires Are a Waste for Plaintiffs’ Law Firms

Why Announcing Additions to Your Team Matters—and What Assets You Need

From Courtrooms to Conferences: Why “Showing Up” Is Good PR

How to Pick the Right Events to Attend: A Strategic Framework for Plaintiffs’ Firm

Conferenc-ing with Purpose: From Attendance to Advantage

How to Leverage a News Moment Without Looking Opportunistic

PR Is Not a Press Release: It’s About Shaping Narratives and Building Credibility

How PR Attracts More Clients

Does Legal Trade Coverage Matter? (short answer: yes!)