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Posts by Ray DeLorenzi

Founder
Rebuttal was founded by Ray DeLorenzi, who has counseled clients from the halls of Congress to the courtroom in a wide range of civil cases and adversarial regulatory enforcement actions. Ray’s groundbreaking communications campaigns have...
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Firm Marketing

The Four-Year Chart: How Fast Lawyer Search Actually Changed

In 2023, 9% of people said they had used ChatGPT to research an attorney. In 2024 it was 21%. In 2025, 28%. By 2026, 41.9%. Year Used ChatGPT to research an attorney 2023 9% 2024 21% 2025 28% 2026 41.9% That is the shift in four numbers. iLawyer Marketing, a legal marketing agency, has asked

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Litigation PR

How to Choose a Legal PR Firm

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PR Basics

Playing Defense: Crisis Communications During Active Litigation

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PR Basics

“Digital PR” Isn’t a Thing. It’s Just PR You’re Doing Badly.

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Firm Marketing

The Attorney’s Guide to Building Thought Leadership on LinkedIn

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PR Basics

Why Press Release Wires Are a Waste for Plaintiffs’ Law Firms

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News

RebuttalPR Ranked by Chambers — Thanks to You

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Firm Marketing

How a PR firm can complement in-house marketing

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Firm Marketing

For Law Firm CMOs, PR Firms Are Often the Missing Piece

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Litigation PR

Your Verdict Is Not That Special

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PR Basics

Paid vs. Earned Media: Understanding the Differences for Legal PR

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PR Basics

How can attention from the media advance a lawsuit?

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Firm Marketing

Google Leak Highlights Why Strategic Communications Is a Better Bet than SEO for Law Firms

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