Posts by Ray DeLorenzi

“Digital PR” Isn’t a Thing. It’s Just PR You’re Doing Badly.

There's a term floating around the legal marketing world that needs to end: "Digital PR."  You'll hear it from SEO agencies, marketing consultants, and self-identified experts on podcasts. The pitch usually goes something like this: set up alerts on a source-request platform — HARO (Help a Reporter Out) and Qwoted are the most common, where journalists