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Posts by Melissa LoPiccolo

Posts by Melissa LoPiccolo

Senior Associate, Marketing Design & Content

Melissa is a Senior Associate at RebuttalPR, specializing in graphic design, podcast production, audio engineering, and content creation. She produces high-quality visuals and media that help clients communicate effectively and stand out in competitive markets....

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A grid of identical 3D megaphones in pink, red, blue and purple, illustrating how similar PR firm pitches can sound

PR Basics

September 4th, 2026
4 minutes
Melissa LoPiccolo

How to Vet a PR Firm: 8 Questions to Ask Before the Contract is Signed

Most attorneys hire a PR firm fast, on a referral, and without asking too many questions. Oftentimes, the sales pitch from PR firms sounds the same across the board: every firm has "relationships," is "strategic," and has secured impressive coverage for a major case. The difference shows in the answers to specific questions, and those