- November 6th, 2025
- 5 minutes
- Katie Gommel
Beyond the Billboard: How Plaintiff Firms Can Build Authentic Digital Authority
You know what makes people cringe? Cheesy jingles, flashy billboards screaming for attention, and lawyers desperately chasing whatever's trending on social media this week. This content doesn't just fail to attract serious plaintiffs—it actively repels them. When attorneys mimic influencer tactics or rely on gimmicks, potential clients see through the desperation immediately. Video: Your Most