- February 9th, 2026
- 5 minutes
- Jillian DeSimone
How Law Firms Can Support Clients and Communities Without Being Performative
What is your why? Authenticity isn’t just good branding; it’s an ethical obligation. But how often do you encounter firms that tout their community efforts, yet something feels off? In an era where audiences are quick to spot (and call out) inauthenticity, law firms face a unique challenge: how to meaningfully support clients and communities,