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Category: Firm Marketing

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Phone home screen showing ChatGPT, Gemini, Claude, Perplexity, Copilot, Meta AI and Grok app icons, resting on a laptop keyboard

August 12th, 2026
3 minutes
Caroline Genster

SEO Chased an Algorithm. AI Search Rewards a Reputation.

For years, law firms poured marketing budget into SEO: optimized websites, keyword-stuffed blog posts, backlink schemes. The goal was to rank on Google. Google's algorithm changed constantly, and firms chased it. AI search doesn't work the same way, and the firms that figure that out first will own the next decade of visibility. AI rewards

July 16th, 2026
6 minutes
Katie Gommel

Heading to AAJ in Chicago? Here’s How to Make It Count

July 8th, 2026
4 minutes
Tali Beres

What to Expect in Your First Month Working With a PR Firm

June 8th, 2026
3 minutes
Dana Kenneally

I Grew Up Alongside Social Media. Now I Work With the Attorneys Taking These Companies to Court.

May 21st, 2026
6 minutes
Hannah Gallagher

Is Your Firm’s Communications Strategy Actually Supporting Your Cases?

May 13th, 2026
5 minutes
Cassie Kiser

How Motherhood Shaped My Career In The Plaintiff’s Bar

April 24th, 2026
4 minutes
Kira Ley

The Jury Pool Problem: How Pre-Trial Media Coverage Shapes Verdicts Before Opening Arguments

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April 3rd, 2026
8 minutes
Ella Moran

How To Prep For Spring Conference Season

March 4th, 2026
5 minutes
Ray DeLorenzi

The Attorney’s Guide to Building Thought Leadership on LinkedIn

February 9th, 2026
6 minutes
Jillian DeSimone

How Law Firms Can Support Clients and Communities Without Being Performative

October 31st, 2025
4 minutes
Casey Elliott

Turn Trial Wins into Referral Gold

October 14th, 2025
6 minutes
Allison Fagan

Reputation v. Visibility: What Actually Matters to Referring Attorneys

October 7th, 2025
6 minutes
Adrianna Harper

How a Lawyer’s Digital Presence Can Reinforce Trust

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Raising The Bar with RebuttalPR

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Season | Episode 40

August 12, 2026

34 Minutes

Ray’s Hot Takes | Vol 4
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Season | Episode 39

July 22, 2026

27 Minutes

Nicole Smith on the Business of Mass Torts and the Case Against Early Vetting
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Season | Episode 38

July 1, 2026

32 Minutes

Jean Martin on Class Actions, Data Privacy, and Building a Movement for Women Litigators
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