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Firm Marketing

The People Using AI to Find Lawyers Are Not Who You Would Guess

The intuitive assumption about AI adoption is that it is a young person’s behavior, and that firms have a decade to adapt as this cohort comes of age. The data says the opposite. In iLawyer Marketing’s 2026 consumer survey, adults aged 45 to 60 were the most likely group to say they would use ChatGPT

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Firm Marketing

The Four-Year Chart: How Fast Lawyer Search Actually Changed

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Two designers reviewing color palettes and logo layouts on dual monitors
Firm Marketing

In the Legal Space, Design Is Not Decoration. It’s Strategy.

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Phone home screen showing ChatGPT, Gemini, Claude, Perplexity, Copilot, Meta AI and Grok app icons, resting on a laptop keyboard
Firm Marketing

SEO Chased an Algorithm. AI Search Rewards a Reputation.

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Firm Marketing

Heading to AAJ in Chicago? Here’s How to Make It Count

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PR Basics

What to Expect in Your First Month Working With a PR Firm

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Firm Marketing

I Grew Up Alongside Social Media. Now I Work With the Attorneys Taking These Companies to Court. 

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PR Basics

Is Your Firm’s Communications Strategy Actually Supporting Your Cases?

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Firm Marketing

How Motherhood Shaped My Career In The Plaintiff’s Bar

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Litigation PR

The Jury Pool Problem: How Pre-Trial Media Coverage Shapes Verdicts Before Opening Arguments

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Firm Marketing

How To Prep For Spring Conference Season

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Firm Marketing

The Attorney’s Guide to Building Thought Leadership on LinkedIn

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Firm Marketing

How Law Firms Can Support Clients and Communities Without Being Performative

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