How Can Your Firm Turn a Big Win into Even Bigger Opportunities?
Winning a case feels great, but what happens next matters just as much as the verdict itself. For most plaintiff firms, referrals are the lifeblood of business growth. Every successful case presents not only a chance to celebrate but also an opportunity to strengthen relationships with referring attorneys and attract new ones.
Here are three ways to turn your latest win into lasting referral value:
- Secure Earned Media Coverage
A big win deserves attention. If confidentiality allows, earned media can amplify your success beyond the courtroom. Reach out to reporters who cover your practice area or jurisdiction, offer to share insights about the case, and highlight the legal strategy or precedent it set. Media coverage builds visibility, reinforces credibility, and keeps your name top of mind for peers looking for the right co-counsel or referral partner.
- Share Strategically on Your Channels
Your professional network wants to hear about your victories, especially the colleagues who may send you future work. Announce your win through a short, compelling post on LinkedIn or X, or include it in your firm’s next newsletter. Emphasize the outcome and your unique expertise, including what types of cases you handle, where you practice, and how referring attorneys can easily get in touch. Make sending you a case as easy as possible.
- Create a “Referral-Ready” One-Pager
Think of this as your highlight reel for potential referrers. A single, well-designed page summarizing your recent results, key practice areas, and client testimonials gives other firms a clear picture of your strengths. Keep it updated regularly so your most impressive work is always front and center.
The Work Doesn’t End at the Verdict
The path to victory is important, and so are the steps you take after. Each trial win is a proof point that can strengthen your reputation, grow your professional network, and generate a steady stream of new opportunities.
TL;DR: Winning cases builds your track record. Leveraging those wins builds your future.
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Ready to turn your firm’s next win into a wave of new referrals? Contact RebuttalPR to learn how our post-verdict media and referral strategies help firms grow their reputation.
