Posts by Gurleen Pabla

How to Leverage a News Moment Without Looking Opportunistic

In the fast-paced world of news (and generally, in life), timing is everything. As firms compete for attention and client consideration, inserting yourself or your firm into the current news cycle (sometimes referred to as “newsjacking”) can be a powerful strategy—when executed properly. But there's a fine line between being relevant and appearing opportunistic, especially