Raising the Bar with RebuttalPR

Ray’s Hot Takes

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Episode
Published Date

June 25, 2025
Episode Duration

29 Minutes
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Ray’s Hot Takes

On Episode 14 of Raising the Bar with RebuttalPR, Ray DeLorenzi steps out of the host chair and into the hot seat. With Director Hannah Gallagher as guest host, the episode dives into the most common marketing mistakes law firms make—from relying on verdict amounts as news to chasing TikTok clout with no strategy. Ray shares his take on where PR actually drives value, what counts as news in 2025, and why authenticity always wins over flash.

They talk law firm branding, the role of traditional media, when (and if) SEO matters, and what the “Dragon Lawyer” saga reveals about misguided marketing. This is a must-listen for lawyers trying to build trust—not just buzz—in today’s crowded legal media space.

Want to learn more about Ray and the RebuttalPR team? Head to www.rebuttalpr.com

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Contact Us

info@rebuttalpr.com

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