Best Legal PR and Marketing Agencies

Four questions to ask before you hire

Most lists of legal agencies treat a search engine optimization shop and a crisis communications firm as though they were the same purchase. They aren’t. Before you evaluate any firm on this page, four questions will narrow the field faster than any pitch deck. Which side of the docket do they work? An agency that represents corporate defendants has spent years learning to slow a story down. Plaintiff-side work is the opposite discipline. Ask who else they represent, and whether they have ever sat on the other side of a case like yours. Are you buying communications, marketing, or case acquisition? These are three separate services, and most firms need different ones at different times. Communications shapes the narrative around a case that already exists. Marketing builds your firm’s reputation over years. Case acquisition buys media to generate claimants. A firm that does all three well is rare; a firm that says it does should be asked to prove it. Do they know the trial bar, or just the legal industry? There is a difference between knowing how law firms market and knowing who chairs an AAJ section, which reporters cover mass torts, and how a bellwether verdict travels. One is learnable from a conference program. The other takes years inside the community. Who actually does the work? Ask which named people will be on your matter, and what else is on their plate. In litigation communications the answer matters more than the logo, because the work is judgment under deadline pressure, not deliverables.

RebuttalPR

RebuttalPR is a communications firm built exclusively for plaintiffs’ law firms and the litigation they bring. We work one side of the docket, by design. Our team has spent careers inside the trial lawyer community — the national stage at the American Association for Justice, Public Justice, and state trial lawyer associations. We know the players, the press, and the politics of your cases before we pick up the phone. We counsel plaintiffs in litigation and investigations across state and federal courts, the U.S. Supreme Court, and regulatory agencies. Engagements run from a single filing through verdict, and from firm-wide reputation work to a narrative that needs correcting this afternoon.

We do both halves of the job. Firm marketing builds a practice’s reputation over years — media relations, thought leadership, op-eds, awards submissions, media training, and the website and search work behind them — for clients ranging from solo practitioners to a 300-attorney national firm. Litigation communications runs a single case, and ours include the USA Gymnastics abuse litigation, the Volkswagen diesel settlement, and the 3M Combat Arms earplug MDL, the largest mass tort in American history.

Best fit for: plaintiffs’ firms in high-stakes or high-profile litigation, and firms building a reputation in a specific practice area or geography.

Not the fit if: you’re primarily buying search rankings, paid case acquisition, or corporate defense-side crisis work.

See our work  ·  Litigation PR  ·  Firm marketing

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The 22 agencies below are organized by what they primarily do. Several are excellent at something you may not need.

Litigation and crisis communications

Agency	Focus	Typically best fit for
Baretz+Brunelle	Legal industry communications and marketing	Law firms and legal service providers
Berlin Rosen	Communications run at political-campaign speed	Advocacy campaigns and public affairs
ICR	Corporate and financial communications	Public companies and financial matters
Infinite Global	Corporate and professional services PR	Corporate litigation and professional services
NewsroomPR	PR for legal experts and professional services	Individual attorneys and smaller practices
Prosek Partners	Financial and professional services communications	Financial services matters
Zumado	PR and litigation communications	Corporate and litigation work
Androvett	Legal PR and litigation communications	Texas-based firms and matters

Legal marketing and business development

Agency	Focus	Also serves
Jaffe	Full-service legal marketing, branding, PR and BD since 1978	The legal industry broadly — defense and corporate firms, legal vendors, associations
Reputation Ink	Content marketing and PR for legal and professional services	Professional services sectors outside litigation
Berbay Marketing & PR	Marketing and PR for professional services firms	Finance and real estate alongside law
LaFleur Marketing	Data-driven marketing across law, healthcare and technology	Healthcare, technology and other industries

Digital marketing and search

Agency	Focus	Typically best fit for
Esquire Digital	Digital marketing exclusively for law firms — web, SEO, PPC	Firms competing on local search
Hennessey Digital	Law firm SEO at scale	Firms with substantial digital budgets
Juris Digital	Law firm SEO and content	Firms building organic visibility
LawRank	Law firm SEO, local SEO, web design and PPC	Local and regional practices
Mockingbird Marketing	Law firm digital marketing	Firms wanting digital strategy plus execution
PaperStreet	Law firm websites and SEO since 2001	Firms needing a website rebuild
Digital Law Marketing	SEO and digital marketing for law firms	Regional firms
Scorpion	Websites and large-scale multi-industry digital marketing	Firms wanting a single high-volume vendor

Video and brand

Agency	Focus	Typically best fit for
Crisp Video Group	Video production and brand building for law firms	Firms investing in video-led brand

Case acquisition and mass tort marketing

Agency	Focus	Typically best fit for
Consumer Attorney Marketing Group	Media buying and case acquisition for consumer and mass tort practices	Firms building claimant volume