Caroline Genster

Caroline is a Director at RebuttalPR, specializing in crafting impactful media strategies and amplifying thought leadership for clients navigating complex issues. With a background in crisis communications and media relations, Caroline helps individuals affected by injustice effectively share their stories and secure the attention of key stakeholders.

Her experience spans supporting the launch and growth of pioneering healthcare and technology companies to high-profile litigations. She previously managed communications at an AI start-up in Salt Lake City. Caroline has partnered with company and nonprofit executives, legal titans, and industry leaders to shape compelling public narratives, positioning them as trusted voices in their fields.

She is a graduate of Georgetown University and lives in Seattle. Outside of work, she enjoys crocheting, biking, and most outdoor activities.