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- Press Conference 101: A Step-by-Step Guide for Plaintiff Attorneys
Know When—and How—to Go Public with Your Case
A press conference can drive media coverage, shift public opinion, and apply pressure to the opposition. But timing is everything—and not every case needs a microphone.
Press Conference 101 is your practical guide to knowing when to go live, how to get the media to show up, and what to say when they do.
In this free resource, you’ll learn:
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When a press conference helps your case—and when it doesn’t
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How to prepare your clients and ensure everyone has the right message
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What to say, how to say it, and who should be speaking
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Proven tactics for securing media coverage
This guide was built for plaintiff attorneys handling high-profile or sensitive matters. Whether you’re looking to draw attention to a case or simply manage the spotlight, this playbook will walk you through it.
Fill out the form above to download your copy now and take control of the narrative.
Your story, and successes, are what set you apart. We help you tell it.
RebuttalPR is the leading public relations firm for plaintiffs law firms. Whether engaging with the media and interest groups or devising digital campaigns, we can help your firm build a strong brand, manage its reputation, engage with the community, and ultimately attract more clients.
Our approach begins with getting to know your team, your expertise, and your priorities. Once we understand and help define your goals, we develop a customized, measurable strategy for success. Our team is nimble enough to focus its time, energy, and resources to maximize your ROI, and specialized enough to make a meaningful impact for your firm.
Importantly, our best partnerships are just that – partnerships. While we take the lead on creating your public relations plan, identifying the key metrics to meet, and executing on the big ideas, the most impressive results come when we serve as partners to advance both your business and justice for your clients.
How we take your law firm to the next level
Strategy and Planning
We bring a wealth of experience and strategic thinking to your operations, based on years of experience working with some of the nation’s leading plaintiffs firms. We can help plan and execute long-term strategies for improving your firm’s image and increasing its client base by elevating your expertise publicly. Our team takes a holistic look at your firm – for example, examining major cases that you are currently handling and their key inflection points, as well as the types of cases you are seeking to attract – to develop a strategy that will accomplish your main objectives to elevate your firm and drive success inside and outside the courtroom.
Brand Awareness
RebuttalPR can help increase your law firm’s and its leadership’s visibility and reputation within the community, leading to more clients who are aware of and trust your services. A well-recognized brand can position your law firm as a go-to resource for the types of cases you handle – whether based on geography, practice area, or other criteria.
Media Relations
RebuttalPR has deep relationships with media who cover the legal industry, as well as reporters who cover key practice areas (i.e. health care, tech, auto, climate/environment, sports). We can help your firm tell its story, secure media placements, elevate your brand, and enhance your credibility with the audiences that matter most to you.
Content Creation
Every story needs a sharp message that can break through the noise. RebuttalPR provides content services including writing press releases, blog posts, marketing materials, award submissions, and other forms of communication. This content can be used to highlight your firm’s successes, demonstrate thought leadership in your areas of expertise and interest, and educate potential clients about their rights.
Community Engagement
RebuttalPR can facilitate your firm’s engagement with partners that will help meet your firm’s objectives – whether in the local community, nationally, or amongst key trial lawyer groups. These goodwill-building efforts can position your firm as a community leader and effective advocate, enhancing your brand and credibility amongst key audiences.
Online Presence
RebuttalPR can help manage your firm’s online presence, including its website, social media, and online reputation. Most clients will find you (or learn more about you) through their own online research, underscoring the need for a cohesive and professional image for your firm online that ties together all your brand, media, and thought leadership efforts. We regularly work with a firm’s current vendors to ensure continuity and consistency in messaging and strategy across all platforms and materials.
Crisis Management
In any business, crises can occur. If your firm ever faces a situation that could damage its reputation, such as a high-profile case gone wrong, RebuttalPR can help manage the fallout. We regularly guide law firms through these high-stakes circumstances, managing your public statements and media responses to minimize the potential impact.
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In today’s legal landscape, reputation isn’t built solely on courtroom success, it’s shaped by how and when you engage with the public. RebuttalPR has been instrumental in helping our firm navigate that broader terrain with the level of sophistication and strategic discipline we expect across all aspects of our practice areas. Their team understands the nuances of high-profile litigation, but they also bring deep insight into firm positioning, brand visibility, and long-term reputation management. Whether advising on sensitive matters, coordinating with media, or supporting broader marketing goals, they operate with professionalism, discretion, and a clear understanding of what’s at stake. RebuttalPR has proven to be more than a public relations resource. They are a strategic partner in how we communicate our values, advance our mission, and maintain the trust of our clients, colleagues, and the courts.
Chris SeegerSeeger Weiss -
RebuttalPR has been instrumental in helping elevate and grow my law firm. The consistent media coverage they have generated has helped inspire survivors of sexual abuse and other potential clients to reach out to me and take the first steps towards obtaining justice. Investing in an experienced PR team has also allowed our small firm to focus on our clients and case work, which has been a tremendous help to our practice. My profile as a thought leader and national advocate has grown, allowing me to amplify the voices of those who need it most.
Michelle Simpson TuegelSimpson Tuegel Law Firm -
Before working with RebuttalPR, our firm faced the all-too-common challenge of being under-recognized for the meaningful, high-impact work we were doing. We knew our cases had broad public importance, but we struggled to break through the noise and reach the right audiences—whether potential clients, referring attorneys, or the media.
Since partnering with RebuttalPR, that’s changed. Their team quickly understood the heart of our work and crafted smart, strategic campaigns that elevated our profile in a way that felt authentic and aligned with our values. In just the past year, we’ve seen significant developments—from new case referrals to more effective plaintiff outreach to increased public awareness around the issues we care about most. Their work hasn’t just moved the needle externally—it’s also boosted morale internally. There’s a renewed sense of pride in how we’re showing up in the world.
RebuttalPR has been more than a PR firm—they’ve been a true partner in amplifying our impact.
Megan BonanniPitt McGehee Palmer Bonanni & Rivers -
RebuttalPR has taken my firm’s public relations to a new level. We represent plaintiffs in high profile cases and have long addressed the public’s interest in our cases and have worked with other consultants on our messaging. Before, working with RebuttalPR, too often we were reacting to issues and at times missed out on opportunities. RebuttalPR is proactive and has helped us develop a thoughtful and comprehensive approach to public relations. We engage with the public to advance our clients’ interests and RebuttalPR is an important part of our mission to achieve the justice that our clients deserve.
Justin GreenKreindler LLP -
Rebuttal pays for themselves in what they deliver. You will not be just another client to them. They care about you and your business. Everyone on the team is an “A” player. The team brings ideas, suggestions, and brainstorming to us. And they stay on us and hold us accountable – this is huge because otherwise we wouldn’t do it. They are a partner in every sense of the word. Their follow through, thoughtfulness and PR savvy is worth every penny. We couldn’t be happier.
Tom D’AmoreD’Amore Law Group
Success Stories
RebuttalPR has been instrumental in driving local and national growth for many law firms. For example, our comprehensive strategy for a leading attorney representing victims of sexual abuse and assault secured high-profile media placements in outlets like the New York Times, Reuters, and The Wall Street Journal. This visibility led to an influx of high-impact cases and significantly increased the attorney’s recognition and prestige within the legal community. Learn more about our work here.
