You’re the head of marketing or business development at your law firm. You’ve spent months crafting a strategic plan, aligning marketing initiatives with business development goals, and rallying the attorneys to engage. Despite your expertise and relentless efforts, they’re buried in their caseloads.
Read MoreEvery plaintiff’s firm loves to tout its big verdicts. Scroll through the websites of any trial firm, and you’ll see a parade of numbers: $10 million, $25 million, $50 million—big, impressive figures meant to wow potential clients. But here’s the problem: everyone is doing it. And if every law firm claims to have “record-breaking” or “life-changing” results, then how does any of it actually stand out?
Read MoreSmaller law firms and boutique practices can leverage strategic PR to achieve specific business goals without the massive marketing budgets of larger competitors. Whether you're establishing credibility as a local advocate, highlighting defendant misconduct, expanding into new practice areas, or looking to increase your firm’s notoriety in your region, a targeted PR approach helps you tell your unique story.
Read MoreClients today are more discerning than ever. They don’t just respond to flashy billboards or TV commercials—they want to know who their potential lawyer is, what they stand for, and whether they truly have the expertise to handle their specific legal matters.
Read MoreLegal trade coverage often gets overlooked as attorneys can sometimes believe their case is worth coverage from a major news outlet. However, not every case merits such coverage, and more importantly, determining the reason and goals behind your media outreach could lead you to reach out to legal trade coverage instead.
Read MorePublic relations can often be misperceived as little more than "spin"—the art of twisting the truth to suit an agenda. While this stereotype persists, it overlooks the core of what effective PR is about: communicating a compelling, fact-based narrative that informs the audiences you care about most.
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