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no gimmicks, just results.

Why specialized legal PR matters to your law firm

In today’s legal landscape, plaintiffs law firms face an increasingly competitive environment for potential clients. So how can your firm break through the noise and distinguish itself in this crowded marketplace?

RebuttalPR offers legal public relations services tailored to your law firm and your team, creating and executing on a comprehensive strategy that builds your firm’s brand and reaches your target audience. By leveraging the media, third-party stakeholders, and increasing your online presence to tell your stories, we can help you navigate today’s competitive landscape and distinguish your firm from others — a multidimensional approach that goes beyond the typical SEO and lead generation tools and instead focuses on building a unique and compelling public image.

Legal PR that tells your law firm’s story

RebuttalPR is the leading public relations firm for plaintiffs law firms. Whether engaging with the media and interest groups or devising digital campaigns, we can help your firm build a strong brand, manage its reputation, engage with the community, and ultimately attract more clients.

Our approach begins with getting to know your team, your expertise, and your priorities. Once we understand and help define your goals, we develop a customized, measurable strategy for success. Our team is nimble enough to focus its time, energy, and resources to maximize your ROI, and specialized enough to make a meaningful impact for your firm.

Importantly, our best partnerships are just that – partnerships. While we take the lead on creating your public relations plan, identifying the key metrics to meet, and executing on the big ideas, the most impressive results come when we serve as partners to advance both your business and justice for your clients.

Discover How We Can Help You

RebuttalPR has the privilege of working with law firms ranging in size from solo practitioners to firms with hundreds of
attorneys and offices across the country. Regardless of the size of your firm, we can provide meaningful results to help your
firm grow. We offer a variety of services that are customizable to your team, your work, and your firm. We steer clear of
the more “traditional,” gimmicky advertising or marketing tactics and instead focus on grassroot, individualized ways to elevate
the reputation and business of your law firm and its leadership in the public arena.


Strategy Counsel

We bring a wealth of experience and strategic thinking to your operations, based on years of experience working with some of the nation’s leading plaintiffs firms. We can help plan and execute long-term strategies for improving your firm's image and increasing its client base by elevating your expertise publicly. Our team takes a holistic look at your firm – for example, examining major cases that you are currently handling and their key inflection points, as well as types of cases you are seeking to attract – to develop a strategy that will accomplish your main objectives to elevate your firm and drive success inside and outside the courtroom.

Brand Awareness

RebuttalPR can help increase your law firm's and its leadership’s visibility and reputation within the community, leading to more clients who are aware of and trust your services. A well-recognized brand can position your law firm as a go-to resource for the types of cases you handle – whether based on geography, practice area, or other criteria.

Content Creation

Every story needs a sharp message that can break through the noise. RebuttalPR provides content services including writing press releases, blog posts, marketing materials, award submissions, and other forms of communication. This content can be used to highlight your firm's successes, demonstrate thought leadership in your areas of expertise and interest, and educate potential clients about their rights.

Media & Public Relations

RebuttalPR has deep relationships with media who cover the legal industry, as well as reporters who cover key practice areas (i.e. health care, tech, auto, climate/environment, sports). We can help your firm tell its story, secure media placements, elevate your brand, and enhance your credibility with the audiences that matter most to you.

Media Training

Preparation is the key ingredient for a successful interview. When it is time for you or your clients to tell your story, we will be there to ensure the message and delivery achieves your objectives.

Crisis Management

In any business, crises can occur. If your firm ever faces a situation that could damage its reputation, such as a high-profile case gone wrong, RebuttalPR can help manage the fallout. We regularly guide law firms through these high-stakes circumstances, managing your public statements and media responses to minimize the potential impact.

Online Presence / Digital

RebuttalPR can help manage your firm's online presence, including its website, social media, and online reputation. Most clients will find you (or learn more about you) through their own online research, underscoring the need for a cohesive and professional image for your firm online that ties together all your brand, media, and thought leadership efforts. We regularly work with a firm’s current vendors to ensure continuity and consistency in messaging and strategy across all platforms and materials.

Community Engagement

RebuttalPR can facilitate your firm's engagement with partners that will help meet your firm’s objectives – whether in the local community, nationally, or amongst key trial lawyer groups. These goodwill-building efforts can position your firm as a community leader and effective advocate, again enhancing your brand and credibility amongst key audiences.

  • In today’s legal landscape, reputation isn’t built solely on courtroom success, it’s shaped by how and when you engage with the public. RebuttalPR has been instrumental in helping our firm navigate that broader terrain with the level of sophistication and strategic discipline we expect across all aspects of our practice areas. Their team understands the nuances of high-profile litigation, but they also bring deep insight into firm positioning, brand visibility, and long-term reputation management. Whether advising on sensitive matters, coordinating with media, or supporting broader marketing goals, they operate with professionalism, discretion, and a clear understanding of what’s at stake. RebuttalPR has proven to be more than a public relations resource. They are a strategic partner in how we communicate our values, advance our mission, and maintain the trust of our clients, colleagues, and the courts.

    - Chris Seeger, Seeger Weiss
  • RebuttalPR has been instrumental in helping elevate and grow my law firm. The consistent media coverage they have generated has helped inspire survivors of sexual abuse and other potential clients to reach out to me and take the first steps towards obtaining justice. Investing in an experienced PR team has also allowed our small firm to focus on our clients and case work, which has been a tremendous help to our practice. My profile as a thought leader and national advocate has grown, allowing me to amplify the voices of those who need it most.

    - Michelle Simpson Tuegel, Simpson Tuegel Law Firm
  • Before working with RebuttalPR, our firm faced the all-too-common challenge of being under-recognized for the meaningful, high-impact work we were doing. We knew our cases had broad public importance, but we struggled to break through the noise and reach the right audiences—whether potential clients, referring attorneys, or the media.

    Since partnering with RebuttalPR, that’s changed. Their team quickly understood the heart of our work and crafted smart, strategic campaigns that elevated our profile in a way that felt authentic and aligned with our values. In just the past year, we’ve seen significant developments—from new case referrals to more effective plaintiff outreach to increased public awareness around the issues we care about most. Their work hasn’t just moved the needle externally—it’s also boosted morale internally. There’s a renewed sense of pride in how we’re showing up in the world.

    RebuttalPR has been more than a PR firm—they’ve been a true partner in amplifying our impact.

    - Megan Bonanni, Pitt McGehee Palmer Bonanni & Rivers
  • RebuttalPR has taken my firm’s public relations to a new level. We represent plaintiffs in high profile cases and have long addressed the public’s interest in our cases and have worked with other consultants on our messaging. Before, working with RebuttalPR, too often we were reacting to issues and at times missed out on opportunities. RebuttalPR is proactive and has helped us develop a thoughtful and comprehensive approach to public relations. We engage with the public to advance our clients’ interests and RebuttalPR is an important part of our mission to achieve the justice that our clients deserve.

    - Justin Green, Kreindler LLP
  • Rebuttal pays for themselves in what they deliver. You will not be just another client to them. They care about you and your business. Everyone on the team is an “A” player. The team brings ideas, suggestions, and brainstorming to us. And they stay on us and hold us accountable – this is huge because otherwise we wouldn’t do it. They are a partner in every sense of the word. Their follow through, thoughtfulness and PR savvy is worth every penny. We couldn’t be happier.

    - Tom D’Amore, D’Amore Law Group